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Opening for Senior Marketing and Communications Associate
- Planning, developing and implementing Marketing & PR strategy for Beawel on an ongoing basis .
- Identifying opportunities for building brand visibility and driving user acquisition through partnerships, barters and events.
- Actively seeking out and building relationships with journalists, possible partners and thought leaders.
- Liaising with key members across functions and offices to develop press release material/ stories.
- Building and maintaining a healthy community of relevant beauty, wellness, lifestyle bloggers and opinion leaders.
- Attending and organizing relevant events (on-ground and web) and active networking to spread the word about Beawel in your location.
- Researching content: Research trends in the industry and pen down convincing articles to tell a story.
- A minimum of 4 yrs of experience in the field of marketing/PR/Biz dev.
- Baselining Promotional Strategies & Marketing Communication.
- Exp in digital marketing strategy, customer acquisition /alliance with various online media to enhance the business and user level increasing.
- Proficient in English and Arabic (desired).
- Exposure to Digital Platform and Internet Marketing is a must.
- Implementing Search strategy across Google, Yahoo and Bing.
- Deploying SEM best practices across accounts, campaigns, and devices.
- Tracking, reporting and analyzing paid search campaigns.
- Utilizing analytics to make data-driven decisions, optimize campaign performance and improve spend effectiveness.
- Ensuring rapid testing and learning within the channel to promote incremental growth .
- Budgeting and forecasting for areas of responsibility.
- Excellent oral and written communication skills.