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Opening for Senior Marketing and Communications Associate

Location: Dubai


  • Planning, developing and implementing Marketing & PR strategy for Beawel on an ongoing basis .
  • Identifying opportunities for building brand visibility and driving user acquisition through partnerships, barters and events.
  • Actively seeking out and building relationships with journalists, possible partners and thought leaders.
  • Liaising with key members across functions and offices to develop press release material/ stories.
  • Building and maintaining a healthy community of relevant beauty, wellness, lifestyle bloggers and opinion leaders.
  • Attending and organizing relevant events (on-ground and web) and active networking to spread the word about Beawel in your location.
  • Researching content: Research trends in the industry and pen down convincing articles to tell a story.
  • A minimum of 4 yrs of experience in the field of marketing/PR/Biz dev.
  • Baselining Promotional Strategies & Marketing Communication.
  • Exp in digital marketing strategy, customer acquisition /alliance with various online media to enhance the business and user level increasing.
  • Proficient in English and Arabic (desired).
  • Exposure to Digital Platform and Internet Marketing is a must.
  • Implementing Search strategy across Google, Yahoo and Bing.
  • Deploying SEM best practices across accounts, campaigns, and devices.
  • Tracking, reporting and analyzing paid search campaigns.
  • Utilizing analytics to make data-driven decisions, optimize campaign performance and improve spend effectiveness.
  • Ensuring rapid testing and learning within the channel to promote incremental growth .
  • Budgeting and forecasting for areas of responsibility.
  • Excellent oral and written communication skills.